COMMUNICATION DESIGN

KTM

KTM is a leader in the global motorcycle market that exists and operates around a philosophy of being READY TO RACE. This claim relates as much to KTM product lines as it does to the KTM corporate mentality. Our team at Kiska is tasked with creating various collateral for the KTM brand carrying out their “READY TO RACE” philosophy including marketing campaign conception, print & digital advertising asset creation, social media content, point-of-purchase conception & design, catalogue & workbook design, poster design.

Agency: Kiska
Skills used: Creative direction, brand strategy, brand design, digital advertising, print advertising, production design, social media design, photography

Communication Design - KTM - travishoffmandesign

PRINT ADVERTISING

Cohesive brand storytelling throughout various print advertisements for KTM, unifying the brand’s visual identity and messaging across it’s multiple segments, including off-road, street, and adventure. Each ad was crafted to reflect KTM’s core values—purity, performance, adventure, and extreme
—while maintaining distinct appeal for each target audience.

Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign

DIGITAL ADVERTISING

Campaigns were then developed into platform-specific campaigns—including Instagram stories, popular motocross media webpage take-overs, and targeted display ads—that maintained visual and tonal consistency with KTM’s print and brand standards. Content was tailored to engage diverse audiences across street and off-road segments, driving user interaction and brand loyalty.

Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign
Communication Design - KTM - travishoffmandesign

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