COMMUNICATION design

Husqvarna

As a pioneer in motorcycle development from as early as 1903, Husqvarna has blossomed into one of the most revered two-wheeled brands in modern times. Our team at Kiska is responsible for developing a wide range of brand collateral for Husqvarna Motorcycles, upholding the virtues of the brands rich heritage, and drawing inspiration from the golden age of motorcycling culture. This includes the conception of integrated marketing campaigns, the design and production of both print and digital advertising assets, development of impactful point-of-purchase material, and the design of catalogues, workbooks, and posters. Every deliverable is crafted to reflect the brand’s unique blend of pioneering spirit, minimalistic design, and uncompromising performance.

Agency: Kiska
Skills used: Creative direction, brand strategy, brand design, digital advertising, print advertising, production design, social media design, photography

Communication Design - Husqvarna - travishoffmandesign

PRINT DESIGN

Cohesive brand storytelling throughout various print advertisements for Husqvarna, unifying the brand’s visual identity and messaging across it’s multiple segments, including off-road, street, and adventure. Each ad was crafted to reflect Husqvarna’s brand values—smart, dynamic, progressive,
and pure—while maintaining distinct appeal for each target audience.

Communication Design - Husqvarna - travishoffmandesign
Communication Design - Husqvarna - travishoffmandesign
Communication Design - Husqvarna - travishoffmandesign
Communication Design - Husqvarna - travishoffmandesign

DIGITAL ADVERTISING

Campaigns were then developed into platform-specific campaigns—including Instagram stories, popular motocross media webpage take-overs, and targeted display ads—that maintained visual and tonal consistency with Husqvarna’s print and brand standards. Content was tailored to engage diverse audiences across street and off-road segments, driving user interaction and brand loyalty.

Communication Design - Husqvarna - travishoffmandesign
Communication Design - Husqvarna - travishoffmandesign
Communication Design - Husqvarna - travishoffmandesign
Communication Design - Husqvarna - travishoffmandesign
Communication Design - Husqvarna - travishoffmandesign
Communication Design - Husqvarna - travishoffmandesign
Communication Design - Husqvarna - travishoffmandesign
Communication Design - Husqvarna - travishoffmandesign

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