Communication Design - FELT - travishoffmandesign

BRAND DESIGN

FELT BICYCLES

Since 1991, FELT has been the most innovative cycling company on the planet, pushing the limits of design and performance like nobody's business. ‘Fast’ is the foundation of the brand’s existence. The singular reason to be. Felt’s brand ethos resonates across every touchpoint—from its elite triathlon and road platforms to gravel and track bikes. Everything FELT does has one goal – to make you faster.

Agency: Kiska
Skills used: Creative direction, brand strategy, brand design, digital advertising, print advertising, production design, social media design

Communication Design - FELT - travishoffmandesign

BRAND COLLATERAL

Our Kiska team developed a suite of advertising and brand assets for Felt Bicycles spanning print, digital, social media, and event environments—all unified by the brand’s core obsession: speed. From high-impact print ads and digital banners to social content and dealership materials, each piece was crafted to reflect Felt’s obsession with speed. Campaigns were tailored to performance segments like triathlon, road, and gravel, while maintaining a consistent visual identity and tone of voice—short, sharp, and fast. Whether on a magazine page, a mobile screen, or an expo wall, every asset was designed to connect instantly with riders who live to go fast.