Loretta lynn’s national championship hats

TEAM HUSQVARNA

Loretta Lynn’s Amateur National is the pinnacle of Amateur Motocross in the United States. Each year over 1,000 qualified racers line up behind the gate at Loretta Lynn’s dude ranch to race for glory and find out who is the best in the nation. Winning a championship at Loretta’s is a massive honor and Team Husqvarna chooses to celebrate that with it’s athletes by giving the a souvenir hat to wear on the podium and keep to remember their accomplishment.

Client: Husqvarna Motorcycles
Role: Concept, Design and Production

Championship Hats - Team Husqvarna - travishoffmandesign

conception & design

Tasked with creating a hat to represent a national motocross championship, I took inspiration from various collegiate sports memorabilia both current and vintage. I designed multiple options derived from the recognizable collegiate sportswear style combined with Husqvarna’s iconic swedish blue and yellow.

MATERIALS & FINISH

A polyester performance fabric base was chosen in order for the hat to stand up to the harsh Tennessee climate in the summer. I went with a large scale embroidered graphic on the crown in order to given that 90s collegiate feel with 3D silicon logos on the sides and under brim to execute intricate die-cut icons.